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- What do personality traits tell us about consumer behavior?
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Tag Archives: discretionary spending
Train Your Brain to Spend Smarter: A Chat With BeyondThePurchase.org
A few months ago Linda Lombardi, a writer for the website Learnvest, asked us if she could conduct a Q & A to learn how our research helps people spend and save their money in ways that result in the most happiness. While … Continue reading
Is the United States materialistic? The geography of consumption.
The belief that material possessions improve individuals’ personal and social well-being permeates America. However, contrary to this belief, multiple studies show that materialists, compared to non-materialists, have lower social and personal well-being. Compulsive and impulsive spending, increased debt, decreased savings, … Continue reading
What drives us to get our bling on
According to the urban dictionary, the term bling came in to the modern vocabulary in the 1990s, possibly imported from Jamaica by American rappers, and meant to indicate either the imagined play of light bouncing off shiny jewelry, or the sound … Continue reading
And the poor get poorer: How our life histories shape our response to financial trouble
When “primed” (reminded, made to think about) with threats to their financial wellbeing, people who were poorer as children were more likely to respond by making more impulsive, riskier choices than usual, whereas people from more secure backgrounds did the opposite. Continue reading
The Anchoring Effect: The Old Numerical Ball and Chain
We like to think we are rational decision-makers, but if you have read any of our blog entries (here, or here, or here, for instance) or, indeed, any of dozens of popular books about how we decide (e.g., How We Decide, … Continue reading
Don’t go shopping (for anything) on an empty stomach
We have all heard the expression, Don’t go shopping on an empty stomach. The common wisdom is that if you’re hungry and you go grocery shopping, you’re likely to buy that king size bag of Doritos and the gallon of … Continue reading
On The Origin of Cooties: The subtle and not-so-subtle influences on what we want and don’t want.
Some things are just disgusting. For the most part, we agree on what those things are. For instance, we don’t like others’ bodily fluids, and we don’t like decaying meat. Most of us are disgusted by crawling insects, too. Psychologists … Continue reading
Of Sheep and Peacocks: How Advertisers Get In Your Wallet
Among the many tricks advertisers employ to persuade consumers to part with their money, two are particularly common. You’ll recognize them. Blending In and Standing Out In one technique, known by psychologists as “social proof,” advertisers make claims such as: “We … Continue reading
