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- Is the United States materialistic? The geography of consumption.
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- What do personality traits tell us about consumer behavior?
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Tag Archives: materialism
Is the United States materialistic? The geography of consumption.
The belief that material possessions improve individuals’ personal and social well-being permeates America. However, contrary to this belief, multiple studies show that materialists, compared to non-materialists, have lower social and personal well-being. Compulsive and impulsive spending, increased debt, decreased savings, … Continue reading
You Know That Sex Sells. Do You Know Why?
Have you ever wondered why certain brands seem to add attractive models, for what appears no good reason? Well, here’s why. Take a look at this picture: You may not realize this, but this photograph will make you take more … Continue reading
Posted in Uncategorized
Tagged advertising, behavioral economics, brain regions, brands, casinos, consumer research, emotional states, erotic, financial decision, financial risk, fmri studies, Investments, materialism, nucleus accumbens, positive emotions, priming, risky investment, sexy images
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Can Money Buy Happiness? Yes (when spent correctly).
Every day more and more people are trying to understand the relationship between money and happiness. Although everyone desires to be happy, the pathways people choose are varied (and not always successful). People frequently believe that making more money will increase their happiness. … Continue reading
Posted in Research Findings
Tagged american dream, consumer choices, consumer research, expenditures, materialism, psychological need, relationship between income and happiness, self determination theory, seligman, spending habits, supportive relationships, theories of motivation, united states economy
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What drives us to get our bling on
According to the urban dictionary, the term bling came in to the modern vocabulary in the 1990s, possibly imported from Jamaica by American rappers, and meant to indicate either the imagined play of light bouncing off shiny jewelry, or the sound … Continue reading
The self-enhancement bias: Or, how I ended up with the Slap Chop
Recently, a friend of mine was asked how tall he was. He quickly replied, Do you mean in person or online? He was joking of course, but the joke is funny because we all know that people tend to, well… … Continue reading
She’s not looking at you: What really inspires a woman to go shopping
Recently, I have discussed research demonstrating that when men engage in conspicuous consumption, such as buying an expensive sports car, they are often doing so in order to signal to potential mates that they are good mate bait. Not only … Continue reading
Do Chick-magnets really work? Corvettes, Testosterone & Peahens
We all know the cliché of the middle-aged man who responds to a “mid-life crisis” by buying a Corvette. Other cultures and times have their own versions of the Corvette, but the principle appears to be universal: when men feel … Continue reading
En Fuego: How “Clumpy” Fruit Influences Sports (and Stock Market) Gambling
Evolution favored a tendency to expect “clumps” of resources. The cave man who stumbled upon a small bush with berries in it, then scoured the area nearby for more such bushes, would have fared better than his neighbor who saw the bush, ate what it offered, then moved on without looking for more of the same. As a result, we see hot streaks and perceive momentum where there are really just random occurrences of one outcome or another — like flipping a coin 1,000 times and getting occasional long “streaks” of either heads or tails. Continue reading
