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- Train Your Brain to Spend Smarter: A Chat With BeyondThePurchase.org
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- Is the United States materialistic? The geography of consumption.
- What is hedonism? A lesson from Dorian Gray.
- What do personality traits tell us about consumer behavior?
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Author Archives: Ryan Howell
Train Your Brain to Spend Smarter: A Chat With BeyondThePurchase.org
A few months ago Linda Lombardi, a writer for the website Learnvest, asked us if she could conduct a Q & A to learn how our research helps people spend and save their money in ways that result in the most happiness. While … Continue reading
Values and Marketing: Beyond the Purchase Teams Up With Zenzi Communications
Beyond the Purchase is excited to announce a partnership with Zenzi Communications, a public relations and marketing company based in San Diego, in order to further our understanding of how businesses and consumers can form mutually beneficial relationships based on … Continue reading
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Is the United States materialistic? The geography of consumption.
The belief that material possessions improve individuals’ personal and social well-being permeates America. However, contrary to this belief, multiple studies show that materialists, compared to non-materialists, have lower social and personal well-being. Compulsive and impulsive spending, increased debt, decreased savings, … Continue reading
What do personality traits tell us about consumer behavior?
This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from self-report data, it is almost impossible to get reliable data on why they … Continue reading
Posted in Consumer Behavior News
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Do Our Values Predict What We Buy?
Every day more and more people are trying to understand the relationship between money and happiness. Lately I have been thinking about, what seems like, a simple question: do our values predict what we buy? Allen and Ng (see citation below) proposed … Continue reading
You Know That Sex Sells. Do You Know Why?
Have you ever wondered why certain brands seem to add attractive models, for what appears no good reason? Well, here’s why. Take a look at this picture: You may not realize this, but this photograph will make you take more … Continue reading
Posted in Uncategorized
Tagged advertising, behavioral economics, brain regions, brands, casinos, consumer research, emotional states, erotic, financial decision, financial risk, fmri studies, Investments, materialism, nucleus accumbens, positive emotions, priming, risky investment, sexy images
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Many people do not have $1,000 saved for an emergency.
A few years ago I read a story in CNN Money (Most Americans can’t afford a $1,000 emergency expense) that reported over 60% of Americans did not have enough money in their savings or checking accounts to pay for a … Continue reading
Can Money Buy Happiness? Yes (when spent correctly).
Every day more and more people are trying to understand the relationship between money and happiness. Although everyone desires to be happy, the pathways people choose are varied (and not always successful). People frequently believe that making more money will increase their happiness. … Continue reading
Posted in Research Findings
Tagged american dream, consumer choices, consumer research, expenditures, materialism, psychological need, relationship between income and happiness, self determination theory, seligman, spending habits, supportive relationships, theories of motivation, united states economy
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