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- Train Your Brain to Spend Smarter: A Chat With BeyondThePurchase.org
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- Is the United States materialistic? The geography of consumption.
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- What do personality traits tell us about consumer behavior?
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Tag Archives: behavioral economics
Train Your Brain to Spend Smarter: A Chat With BeyondThePurchase.org
A few months ago Linda Lombardi, a writer for the website Learnvest, asked us if she could conduct a Q & A to learn how our research helps people spend and save their money in ways that result in the most happiness. While … Continue reading
Is the United States materialistic? The geography of consumption.
The belief that material possessions improve individuals’ personal and social well-being permeates America. However, contrary to this belief, multiple studies show that materialists, compared to non-materialists, have lower social and personal well-being. Compulsive and impulsive spending, increased debt, decreased savings, … Continue reading
You Know That Sex Sells. Do You Know Why?
Have you ever wondered why certain brands seem to add attractive models, for what appears no good reason? Well, here’s why. Take a look at this picture: You may not realize this, but this photograph will make you take more … Continue reading
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Tagged advertising, behavioral economics, brain regions, brands, casinos, consumer research, emotional states, erotic, financial decision, financial risk, fmri studies, Investments, materialism, nucleus accumbens, positive emotions, priming, risky investment, sexy images
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The Billionaire’s Brain: Do You Have One?
This week I am posting a guest blog by Dr. Daniel Crosby. I’m convinced that one secret of Warren Buffett’s enduring popularity is his “everyman-ness.” While “The Oracle” is insanely wealthy, he is also grounded and approachable which makes replicating … Continue reading
What drives us to get our bling on
According to the urban dictionary, the term bling came in to the modern vocabulary in the 1990s, possibly imported from Jamaica by American rappers, and meant to indicate either the imagined play of light bouncing off shiny jewelry, or the sound … Continue reading
If everyone is winning, how come we all lose so much? The perils of hot stock tips
I have a friend — we’ll call her Ai — who has made some disastrous investment decisions. You see, Ai worked for a long time in the high tech sector, where Ai was exposed to a large number of tech … Continue reading
The self-enhancement bias: Or, how I ended up with the Slap Chop
Recently, a friend of mine was asked how tall he was. He quickly replied, Do you mean in person or online? He was joking of course, but the joke is funny because we all know that people tend to, well… … Continue reading
Sunshine on my portfolio makes me happy
There are armies of very smart, very well educated, numbers- and facts-focused people on Wall Street and in other stock exchanges around the globe. The sharpest minds from the best schools compete at the highest levels for any advantage at … Continue reading
