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Tag Archives: splurge
What drives us to get our bling on
According to the urban dictionary, the term bling came in to the modern vocabulary in the 1990s, possibly imported from Jamaica by American rappers, and meant to indicate either the imagined play of light bouncing off shiny jewelry, or the sound … Continue reading
On The Origin of Cooties: The subtle and not-so-subtle influences on what we want and don’t want.
Some things are just disgusting. For the most part, we agree on what those things are. For instance, we don’t like others’ bodily fluids, and we don’t like decaying meat. Most of us are disgusted by crawling insects, too. Psychologists … Continue reading
Of Sheep and Peacocks: How Advertisers Get In Your Wallet
Among the many tricks advertisers employ to persuade consumers to part with their money, two are particularly common. You’ll recognize them. Blending In and Standing Out In one technique, known by psychologists as “social proof,” advertisers make claims such as: “We … Continue reading
