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Category Archives: Consumer Behavior News
What do personality traits tell us about consumer behavior?
This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from self-report data, it is almost impossible to get reliable data on why they … Continue reading
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Do Our Values Predict What We Buy?
Every day more and more people are trying to understand the relationship between money and happiness. Lately I have been thinking about, what seems like, a simple question: do our values predict what we buy? Allen and Ng (see citation below) proposed … Continue reading
What drives us to get our bling on
According to the urban dictionary, the term bling came in to the modern vocabulary in the 1990s, possibly imported from Jamaica by American rappers, and meant to indicate either the imagined play of light bouncing off shiny jewelry, or the sound … Continue reading
If everyone is winning, how come we all lose so much? The perils of hot stock tips
I have a friend — we’ll call her Ai — who has made some disastrous investment decisions. You see, Ai worked for a long time in the high tech sector, where Ai was exposed to a large number of tech … Continue reading
The self-enhancement bias: Or, how I ended up with the Slap Chop
Recently, a friend of mine was asked how tall he was. He quickly replied, Do you mean in person or online? He was joking of course, but the joke is funny because we all know that people tend to, well… … Continue reading
Sunshine on my portfolio makes me happy
There are armies of very smart, very well educated, numbers- and facts-focused people on Wall Street and in other stock exchanges around the globe. The sharpest minds from the best schools compete at the highest levels for any advantage at … Continue reading
How to Budget so that Your Emotions do not Affect your Financial Stability.
In the current economic climate, it is perhaps more imperative than ever to be able to learn how to manage money. Pensions may not exist by the retirement age for most young people today as a direct result of this … Continue reading
