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Monthly Archives: June 2012
A Room With a Viewpoint, or, Who “We” Are Depends Upon What I Think You Know
If you have stayed in hotels at all in the last 10 or so years, you have probably noticed the placards in the bathroom requesting that you re-use your towels. If you’re like me, part of you thinks, “Sure, I … Continue reading
Posted in Research Findings, Uncategorized
Tagged advertising, behavioral economics, branding, consumer research, materialism
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Are you satisficed?
I have a friend — let’s call him Max — who has some difficulty making a decision when he’s shopping for big ticket items (TVs, computers, cars, etc). Like many of us, Max scours the websites of the manufacturers, pours … Continue reading
Posted in Uncategorized
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