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Monthly Archives: September 2012
How to Budget so that Your Emotions do not Affect your Financial Stability.
In the current economic climate, it is perhaps more imperative than ever to be able to learn how to manage money. Pensions may not exist by the retirement age for most young people today as a direct result of this … Continue reading
And the poor get poorer: How our life histories shape our response to financial trouble
When “primed” (reminded, made to think about) with threats to their financial wellbeing, people who were poorer as children were more likely to respond by making more impulsive, riskier choices than usual, whereas people from more secure backgrounds did the opposite. Continue reading
Less Is More: The Power of Simple Language in Packaging
Take a cursory glance at the history of language in advertising and you’ll notice one thing: simplicity rules the day. Whether that’s the number of images used or the exact wording of an advertisement, less is very often more. Just … Continue reading
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She’s not looking at you: What really inspires a woman to go shopping
Recently, I have discussed research demonstrating that when men engage in conspicuous consumption, such as buying an expensive sports car, they are often doing so in order to signal to potential mates that they are good mate bait. Not only … Continue reading
Men are from Mercedes. Women are from Versace.
Earlier, we described research that demonstrated that when men are reminded of mating, they tend to engage in conspicuous consumption (i.e., buying that new Mercedes) as a way of signaling their potency as mates. And, we discussed research that demonstrates … Continue reading
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