Tag Archives: branding

It’s a boy! On The Developmental Biology of Your… Car?

Posted on July 4, 2012 by Kerry

One of Volkswagen’s promotional billboards for the latest version of their popular Beetle proclaimed, “It’s a boy!” in reference to the new styling the car sported for 2012. That would seem to suggest that perhaps the model prior to 2012 … Continue reading →

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A Room With a Viewpoint, or, Who “We” Are Depends Upon What I Think You Know

Posted on June 23, 2012 by Kerry

If you have stayed in hotels at all in the last 10 or so years, you have probably noticed the placards in the bathroom requesting that you re-use your towels. If you’re like me, part of you thinks, “Sure, I … Continue reading →

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The Price of (Other People’s) Fame

Posted on April 5, 2012 by Kerry

I have a drumstick — the musical kind, not the Kentucky Fried kind — that is 25 years old. I don’t play the drums, and I never have. The world is a better place for it. But knowing that I … Continue reading →

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What influences your buying behavior?

Posted on January 29, 2012 by Ryan Howell

We heard a story on American Public Media’s Marketplace on Friday that caught our attention: What factors do people consider when they’re looking to buy a new car? Here’s a bit of the transcript: Kai Ryssdal: People who’re in the … Continue reading →

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