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Monthly Archives: September 2013
You Know That Sex Sells. Do You Know Why?
Have you ever wondered why certain brands seem to add attractive models, for what appears no good reason? Well, here’s why. Take a look at this picture: You may not realize this, but this photograph will make you take more … Continue reading
Posted in Uncategorized
Tagged advertising, behavioral economics, brain regions, brands, casinos, consumer research, emotional states, erotic, financial decision, financial risk, fmri studies, Investments, materialism, nucleus accumbens, positive emotions, priming, risky investment, sexy images
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Many people do not have $1,000 saved for an emergency.
A few years ago I read a story in CNN Money (Most Americans can’t afford a $1,000 emergency expense) that reported over 60% of Americans did not have enough money in their savings or checking accounts to pay for a … Continue reading
Can Money Buy Happiness? Yes (when spent correctly).
Every day more and more people are trying to understand the relationship between money and happiness. Although everyone desires to be happy, the pathways people choose are varied (and not always successful). People frequently believe that making more money will increase their happiness. … Continue reading
Posted in Research Findings
Tagged american dream, consumer choices, consumer research, expenditures, materialism, psychological need, relationship between income and happiness, self determination theory, seligman, spending habits, supportive relationships, theories of motivation, united states economy
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