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Monthly Archives: May 2012
The Anchoring Effect: The Old Numerical Ball and Chain
We like to think we are rational decision-makers, but if you have read any of our blog entries (here, or here, or here, for instance) or, indeed, any of dozens of popular books about how we decide (e.g., How We Decide, … Continue reading
Don’t go shopping (for anything) on an empty stomach
We have all heard the expression, Don’t go shopping on an empty stomach. The common wisdom is that if you’re hungry and you go grocery shopping, you’re likely to buy that king size bag of Doritos and the gallon of … Continue reading
