Tag Archives: biases and heuristics

The Anchoring Effect: The Old Numerical Ball and Chain

We like to think we are rational decision-makers, but if you have read any of our blog entries (here, or here, or here, for instance) or, indeed, any of dozens of popular books about how we decide (e.g., How We Decide, … Continue reading

Posted in Consumer Behavior News, Research Findings, Uncategorized | Tagged , , , , , , , , | Leave a comment