- How to Budget so that Your Emotions do not Affect your Financial Stability.
- And the poor get poorer: How our life histories shape our response to financial trouble
- Less Is More: The Power of Simple Language in Packaging
- She’s not looking at you: What really inspires a woman to go shopping
- Men are from Mercedes. Women are from Versace.
- Marketing Psychology 101 - Lotus Live Design & strategic marketing on Of Sheep and Peacocks: How Advertisers Get In Your Wallet
- Albert Kaufman on What Kind of Paradise are you looking for?
- kerry on Finding Flow this weekend.
- Darwin A. Guevarra on Finding Flow this weekend.
- Ginny Sassaman on What Kind of Paradise are you looking for?
Category Archives: Consumer Behavior News
We like to think we are rational decision-makers, but if you have read any of our blog entries (here, or here, or here, for instance) or, indeed, any of dozens of popular books about how we decide (e.g., How We Decide, … Continue reading
We have all heard the expression, Don’t go shopping on an empty stomach. The common wisdom is that if you’re hungry and you go grocery shopping, you’re likely to buy that king size bag of Doritos and the gallon of … Continue reading
Imagine yourself in this situation. You’ve been asked to participate in a series of marketing studies. That’s fine, because you are getting course credit for it. The experimenter tells you that you are going to record a short video introduction … Continue reading
One of the most robust findings in the study of human economic behavior has to do with the seemingly irrational way in which people make economic decisions. The classic case is called loss aversion. Imagine this scenario. You work for … Continue reading
In a study published in 2007, psychologists Geoffrey Miller, Joshua Tybur, and Brent Jordan from the University of New Mexico recruited 18 lap dancers to record both their tips, their ovulatory cycles and whether or not they were on the … Continue reading
Some things are just disgusting. For the most part, we agree on what those things are. For instance, we don’t like others’ bodily fluids, and we don’t like decaying meat. Most of us are disgusted by crawling insects, too. Psychologists … Continue reading
Among the many tricks advertisers employ to persuade consumers to part with their money, two are particularly common. You’ll recognize them. Blending In and Standing Out In one technique, known by psychologists as “social proof,” advertisers make claims such as: “We … Continue reading