- How to Budget so that Your Emotions do not Affect your Financial Stability.
- And the poor get poorer: How our life histories shape our response to financial trouble
- Less Is More: The Power of Simple Language in Packaging
- She’s not looking at you: What really inspires a woman to go shopping
- Men are from Mercedes. Women are from Versace.
- Marketing Psychology 101 - Lotus Live Design & strategic marketing on Of Sheep and Peacocks: How Advertisers Get In Your Wallet
- Albert Kaufman on What Kind of Paradise are you looking for?
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Category Archives: Consumer Behavior News
The Anchoring Effect: The Old Numerical Ball and Chain
We like to think we are rational decision-makers, but if you have read any of our blog entries (here, or here, or here, for instance) or, indeed, any of dozens of popular books about how we decide (e.g., How We Decide, … Continue reading
Don’t go shopping (for anything) on an empty stomach
We have all heard the expression, Don’t go shopping on an empty stomach. The common wisdom is that if you’re hungry and you go grocery shopping, you’re likely to buy that king size bag of Doritos and the gallon of … Continue reading
I’ll just have what you’re having: On feeling left out and buying our way back in
Imagine yourself in this situation. You’ve been asked to participate in a series of marketing studies. That’s fine, because you are getting course credit for it. The experimenter tells you that you are going to record a short video introduction … Continue reading
Once again, sex changes everything. Thinking about opportunities to mate leads to risks-taking
One of the most robust findings in the study of human economic behavior has to do with the seemingly irrational way in which people make economic decisions. The classic case is called loss aversion. Imagine this scenario. You work for … Continue reading
Why lap dancers get bigger tips during that *other* time of the month.
In a study published in 2007, psychologists Geoffrey Miller, Joshua Tybur, and Brent Jordan from the University of New Mexico recruited 18 lap dancers to record both their tips, their ovulatory cycles and whether or not they were on the … Continue reading
On The Origin of Cooties: The subtle and not-so-subtle influences on what we want and don’t want.
Some things are just disgusting. For the most part, we agree on what those things are. For instance, we don’t like others’ bodily fluids, and we don’t like decaying meat. Most of us are disgusted by crawling insects, too. Psychologists … Continue reading
Of Sheep and Peacocks: How Advertisers Get In Your Wallet
Among the many tricks advertisers employ to persuade consumers to part with their money, two are particularly common. You’ll recognize them. Blending In and Standing Out In one technique, known by psychologists as “social proof,” advertisers make claims such as: “We … Continue reading
What Kind of Paradise are you looking for?
“What kind of paradise am I looking for? I’ve got everything I want and I still want more.—” Ani DiFranco (2001) Let me ask you a question: have you ever gone to a store or the mall and found yourself … Continue reading
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