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Tag Archives: recession
Keeping up with Joneses easier during recession, for the rich
A recent study in the Journal of Consumer Research investigates the spending behaviors of wealthy households during periods of recession. Authors Wagner A. Kamakura (Duke University) and Rex Yuxing Du (University of Houston) write that “even when their consumption budget … Continue reading →
Posted in Consumer Behavior News
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Tagged consumer research, discretionary spending, experiential buying, recession
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