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Learn more about your happiness and spending habits!
The scale you completed was the Consumer Susceptibility to Interpersonal Influence Scale, developed by William O. Bearden, Richard G. Netemeyer, and Jesse E. Teel (1990).
The scale measures your susceptibility to the influence of others when shopping. This scale consists of two subscales:
Why is shopping susceptibility important for well-being? It shouldn’t hurt you to seek advice in order to make a purchase most beneficial to yourself. However, decades of research on shopping motivation show it’s a bad idea to hope others will like you better if you buy X, Y, and Z. They won’t. What else should I know? Below are the influences on yours susceptibility:
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