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Please indicate your level of agreement with the following statements:



I often consult people to help choose the best alternative available from a product class.
Strongly Disagree   1   2   3   4   5Strongly Agree

If I want to be like someone, I often try to buy the same brands that they buy.
Strongly Disagree   1   2   3   4   5Strongly Agree

It is important that others like the products and brands I buy.
Strongly Disagree   1   2   3   4   5Strongly Agree

To make sure I buy the right product or brand, I often observe what others are buying and using.
Strongly Disagree   1   2   3   4   5Strongly Agree

I rarely purchase the latest fashion styles until I am sure my friends approve them.
Strongly Disagree   1   2   3   4   5Strongly Agree

I often identify with other people by purchasing the same products and brands they purchase.
Strongly Disagree   1   2   3   4   5Strongly Agree

If I have little experience with a product, I often ask my friends about the product.
Strongly Disagree   1   2   3   4   5Strongly Agree

When buying products, I generally purchase the brands that I think others will approve of.
Strongly Disagree   1   2   3   4   5Strongly Agree

I like to know what brands and products make good impressions on others.
Strongly Disagree   1   2   3   4   5Strongly Agree

I frequently gather information from friends or family about a product before I buy it.
Strongly Disagree   1   2   3   4   5Strongly Agree

If other people can see me using a product, I often purchase the brand they expect me to buy.
Strongly Disagree   1   2   3   4   5Strongly Agree

I achieve a sense of belonging by purchasing the same products and brands that others purchase.
Strongly Disagree   1   2   3   4   5Strongly Agree

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